| 000 | 00542 a2200169 4500 | ||
|---|---|---|---|
| 008 | 200204b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2011051073 | ||
| 020 | _a9780078112058 | ||
| 100 | _aZeithaml, Valarie A. | ||
| 245 | _aServices marketing: integrating customer focus across the firm | ||
| 260 |
_bMcGraw - Hill _c2013. _aNew York : |
||
| 300 |
_a xxvii, 642 p. _b ill, |
||
| 650 | _aService industries--Marketing | ||
| 650 | _aCustomer services | ||
| 650 |
_a Marketing _9919 |
||
| 942 |
_cBK _hHD9980.5 .Z45 2013 |
||
| 999 |
_c28423 _d28422 |
||