000 00545 a2200181 4500
010 _a2001054436
020 _a0072409479
050 _aHF5415.13 .M369 2002
090 _c3444
_d3444
100 _aPerreault, William
245 _aBasic marketing: a global managerial approach
_cWilliam Perreault and Jerome E. McCarthy
700 _aMcCarthy, Jerome E.
250 _a14th ed.
260 _aNew York:
_bMcGraw-Hill
_c2002
300 _axxxii, 815p.
_bill. CDs attached.
650 _aMarketing - Management
942 _cBK
_kHF5415.13 .M369 2002
999 _c3444
_d3444