000 | 00545 a2200181 4500 | ||
---|---|---|---|
010 | _a2001054436 | ||
020 | _a0072409479 | ||
050 | _aHF5415.13 .M369 2002 | ||
090 |
_c3444 _d3444 |
||
100 | _aPerreault, William | ||
245 |
_aBasic marketing: a global managerial approach _cWilliam Perreault and Jerome E. McCarthy |
||
700 | _aMcCarthy, Jerome E. | ||
250 | _a14th ed. | ||
260 |
_aNew York: _bMcGraw-Hill _c2002 |
||
300 |
_axxxii, 815p. _bill. CDs attached. |
||
650 | _aMarketing - Management | ||
942 |
_cBK _kHF5415.13 .M369 2002 |
||
999 |
_c3444 _d3444 |