000 00375 a2200133 4500
090 _c3486
_d3486
100 _aMacCarthy, E. Jerome
245 _aBasic marketing: a managerial approach
250 _a3rd ed.
260 _aHomewood:
_bRichard D. Irwin Inc.
_c1968
300 _axxvi, 755p.
_bill.
650 _aMarketing
_aIndustrial management
942 _cBK
_kHF5415 .M32x 1968
999 _c3486
_d3486