| 000 | 00476 a2200169 4500 | ||
|---|---|---|---|
| 010 | _a94040494 | ||
| 020 | _a0077079353 | ||
| 050 | _aHF5415 .J5 1995 | ||
| 090 |
_c4146 _d4146 |
||
| 100 | _aJobber, David, 1947- | ||
| 245 |
_aPrinciple and practice of marketing _cDavid Jobber |
||
| 250 | _a4th ed. | ||
| 260 |
_aLondon ; New York _bMcGraw-Hill _c1995 |
||
| 300 |
_axx, 745 p. _bill. |
||
| 650 |
_aMarketing. _aMarketing--Europe--Case studies. |
||
| 942 |
_cBK _kHF5415 .J5 1995 |
||
| 999 |
_c4146 _d4146 |
||