| 000 | 00431 a2200133 4500 | ||
|---|---|---|---|
| 020 | _a0749441151 | ||
| 090 |
_c4471 _d4471 |
||
| 100 | _aInd, Nicholas | ||
| 245 | _aBeyond branding: how the new values of transparency and integrity are changing the world of brands | ||
| 260 |
_aLondon: _bKogan Page _c2003 |
||
| 300 | _axviii, 236p. | ||
| 650 |
_aBrand name products _aBrand choice _aProduct management |
||
| 942 |
_cBK _kHD69 .B7 B49 2003 |
||
| 999 |
_c4471 _d4471 |
||