| 000 | 00567 a2200181 4500 | ||
|---|---|---|---|
| 010 | _a2003042015 | ||
| 020 | _a0072536764 | ||
| 090 |
_c7632 _d7632 |
||
| 100 | _aBelch, George E. | ||
| 245 | _aAdvertising and promotion: an integrated marketing communications perspective | ||
| 250 | _a6th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill/Irwin _c2004 |
||
| 300 | _axxvi, 779p. | ||
| 490 | _aThe McGraw-Hill/Irwin series in marketing | ||
| 650 |
_aAdvertising _aSales promotion _aCommunication in marketing |
||
| 700 | _aBelch, Michael A. | ||
| 942 |
_cBK _kHF5823 .B387 2004 |
||
| 999 |
_c7632 _d7632 |
||